of Motorionline
Volkswagen
Walter Maria de Silva was born in Lecco on Feb. 27, 1951 and started collaborate with the Volkswagen Group 17 years ago, as Head of SEAT Design. In 2002 he became Head of Design of Audi Group, which included over Audi also SEAT and Lamborghini. Its new design language with Audi has found full expression in the sixth generation of the Audi A6 and the Audi A5 Coupe. He was appointed Head of Design of the Volkswagen Group in 2007. de Silva has focused their work primarily in the German automotive group in building and nurturing a culture of design cuts across all brands, at the same time allow each of them to maintain a high degree of individual creativity.
The Chairman of the Board of Management of Volkswagen AG, Matthias Müller, paid tribute to the work of de Silva: “Walter has combined creativity, a sense of beauty and style Italian a disciplined and systematic approach. ” Recognising the achievement of de Silva, Müller said: “de Silva has managed to establish a culture of design and methodology of work between all gears, which is unique in the automotive industry. At the same time, it preserved with determining the independence and autonomy of the creative design departments of all the Marches “.
Among the creations of Walter de Silva can mention the Alfa 156 (1997) and 147 (2001), the Volkswagen up !, the Polo, the Golf of sixth and seventh generation, the Audi R8 and the Audi A5, “the most beautiful car” that de Silva stated that he had never drawn.
Walter Maria de Silva has received numerous awards during his long career including, for the Audi A5, the “Design Prize of Federal Republic of Germany 2010 “, the most important award for design in Germany and, in 2011, was awarded the Compasso d’Oro for his career, the most prestigious Italian award for design.
An international jury of experts described de Silva as “the undisputed main protagonist of Italian design” and awarded him the prize for the 40-year career.
de Silva began his professional career at the Design Centre in FIAT turin in 1972 and in 1975 joined the law firm of R. Bonetto Milan. It was then head of the department of Industrial Design and Area Automotive Institute I.De.A. Turin from 1979 to 1986. After a brief stint working for “Trussardi Design Milan”, in 1986 he moved to Alfa Romeo, where he was Head of Design until 1998.
de Silva has created a new design philosophy Branded with the Alfa Romeo 156 (1997).
6th November 2015
Tags: Head of Design, Volkswagen, Walter Maria de Silva
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