snapchat replied with Facebook on the front of the video. According to the Financial Times the chat, become popular because it allows you to send messages that autoeliminano after a few seconds reading them, from May until now has tripled the number of videos viewed by its users reaching 6 billion views a day.
Facebook last week said that his views have grown from 4 billion in April to the current 8 billion. Snapchat, present only on smartphones, has more than 100 million active users daily. Compared to Facebook, which is also accessible by computer, it has more than a billion, of which 500 million watching video every day.
That video is a land that is tempting to high-tech companies, since revenues advertising related to movies tend to be higher than those of photos and text. In this field the company of Mark Zuckerberg last month announced that it is testing a new section of the platform dedicated to video, where converge movies saved by the user with those of friends, celebrities followed and recommended by the same clips Facebook.
Meanwhile snapchat, who in 2013 had rejected the offer of acquisition of 3 billion dollars advanced from their Facebook, always in October introduced the filters sponsored, that is, the ability to enrich images with animated effects related to specific brands. For these filters, according to the site Re / code, advertisers pay the company between 500 thousand and 750 thousand dollars.
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