Wednesday, November 18, 2015

“Safety Check” Facebook: how the algorithm of the catastrophe – Il Sole 24 Ore

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This article was published on November 18, 2015 at 13:41.
The last change is the November 18, 2015 at 21:05.

After criticism from the discriminatory policy of the social network that has allowed us to use the “I’m well “in Paris on November 13 and in Beirut the next day, a few days ago Facebook has implemented the safety check in Nigeria shortly after the attack which claimed the lives of 32 people

“It was confirmed that Renata and Max are doing well”: many of us, that last Friday were not connected to the computer or watching television, they understood the seriousness of what was going on in Paris also thanks all’alert Facebook. The social network has entered for the first time the “Safety Check” that allowed more than 4 million people to reassure their friends on their status (notifications were 360milioni) during the terrorist attacks of November 13, after being It was included for the first time in 2011 to the tsunami in Japan. Activating “Safety Check” followed the events in Paris has drawn criticism from many since the company was accused of not having had the same feeling for the terrorist attacks in Beirut in Lebanon occurred only a day after Paris. The tragic fact of the bloody November 17 in Yola (Nigeria), where the Islamic fundamentalist Boko Haram have placed a bomb near a bus station, causing 30 deaths, have convinced Facebook to activate the safety function for the first time in Africa. A country ravaged by six years from attacks by terrorists linked ISIS cost the lives of at least two thousand people.

Safety Check: because he was born, how it works
The system is simple: the platform Mark Zuckerberg finds our position thanks to geolocation, to the city that we included in the our profile as a residence, or the post where we put a tag as geographical location and, if we return to the area where the current emergency, asking us if we’re good. If you click on the “I’m safe” and you agree to make public this information is propagated to all the contacts in the Friends list. The tool “safety check” developed by Facebook had been used until now only for natural disasters such as earthquakes in Afghanistan, Chile and Nepal, typhoons in the Philippines and in the South Pacific. Unfortunately writes Zuckerberg, to answer charges of discrimination have come from many quarters, after the bloody attacks that occurred in Beirut on 14 November uncovered safety option: “Until yesterday, our policy was only to enable auditing of security natural disasters. The events forced us to change it, soon we will try to cover other conflicts involving the people. ” To post the number one Facebook had also added to Alex Schultz, VP and officer “growth” of the social network, English, openly gay and included in the list of the Financial Times among the leaders of listed companies that promote in a positive way gender differences. A manager then, very attentive to discrimination. Schultz had given his version of events: “We received a lot of criticism for choosing not only Paris and Beirut and other cities to activate the safety check. Until now the selection criteria were the vastness and its impact on people. During the crisis as acts of war or epidemic our tool is not of much help to people who may be involved since it is not possible to say when someone is really safe. We therefore tested for the first time in Paris because we observed a peak of social activities where many were seeking information about what was happening to their loved ones. We gave a response to a need in a terrible situation that was not due to a natural disaster. In past episodes there were also abuse, spam and inability of our system to manage the flow of notifications. So we will continue to refine this tool and make it more precise and efficient way to be best used where most needed. ”
An algorithm logs traffic of social activities, analyzes the type of request to the administrator and the platform is launched to the rescue (where we have the infrastructure to support it): the end of the controversy. In recent days there was also those who accused the social network to be so pervasive as to affect also the emotional reactions of the users, and those who harbored the suspicion that he used the sentiment expressed in the message boards for experiments or profitable products and uncharitable.

The math Taliban and the global crisis
A journalist told Time magazine, in the aftermath of the events in Paris, as his experience as a witness Eye of war in territories such as Lebanon, Pakistan and Afghanistan, had suggested a personal algorithm that she dubbed the “mathematical Taliban”. According to the correspondent, that the Western public opinion would notice the severity of an act of terrorism in the Middle East the number of dead to be exponentially higher, otherwise it will not be recorded. Apart from the difference in media coverage of the terrorist attacks and subsequent emotional involvement, what we are experiencing these days, however, is a crisis that goes beyond national borders: “As long as attacks Isis will be felt as problems only French, or Russian, or Lebanese Syrians and not as global terror will continue to hit. ” The events of the last hours, evacuated from the stadium in Hanover on Tuesday 17 in yet another massacre in Nigeria took place a few hours earlier, as well as to forget the controversy are showing us how this statement is very acceptable.

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