Tim Cook: “Apple feels at home here.” The plan for a plant in Italy – The Messenger

From university students to the table with the Prime Minister. The trip to Milan the ad of Apple, Tim Cook, was pleased, but also business. “You have proved that excellence is do the best, not the most”: a formula similar to a campaign slogan to explain what is in Italy for Apple. It may not be remembered as that of his predecessor Steve Jobs, who in a university gave his most famous speech. But certainly the speech at Bocconi Cook has not gone unnoticed.

Addressing the students of the university, at the inauguration of the academic year 114esimo, he said that the feeling between Cupertino and our country is doing more more intense: “Many times Italy has changed our way of thinking and living. You are proof that a good idea can really change the world “.And again:” This nation has demonstrated the great value of design, “which in fact is one of the greatest strengths of the Californian. Not to mention, as pointed out by the Cook, the number two of Apple is a Roman, Luke Masters. A clear sign that Silicon Valley has his eyes on the other side of the ocean, as demonstrated by the next visit of the CEO of Microsoft Satya Nadella, who will be in Rome on Thursday.
                 

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