The day of Tim Cook after selfie with students, packed with Cracco Renzi – Il Secolo XIX

 

From left: Carlo Cracco, Tim Cook, Matteo Renzi, Luca Maestri, in Cracco restaurant in Milan

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Tim Cook arrived in Milan late Monday afternoon on a private flight on which they were traveling too few employees. The CEO Apple has had dinner with them in the center and spent time retouching his speech until the last moment :. As we learn from a recent interview English, traveling only with iPhone and iPad Pro, without a computer. In fact his is a sort of European tour to promote the mega tablet of Cupertino, you can book from Wednesday in Italy and should hit the stores for the weekend. And the speech at Bocconi read it just from an iPad Pro.

With the new tablet, Apple plays essentially the future of the line: while the future of the Mini is uncertain, at the urging of smartphones with screens bigger and bigger, the Air this year was not at all renovated. Thus the 12.9-inch model could generate interest in the entire family of Cupertino tablet: a level of sales is not likely to exceed 15 percent of the total, according to analysts, because it is destined to specific market niches and not to the general public.

In Milan and the Bocconi University, Tim Cook came perhaps through Luca Maestri, the financial director of Apple, which is Italian but not bocconiamo, having actually studied at Luiss. In September last year, during his visit to Silicon Valley, Matteo Renzi he dined with Masters and in all probability he was there at lunch with the premier super secret of Apple’s CEO, in the Victor Hugo restaurant Carlo Cracco . After the speech at Bocconi University, they met in the halls Confidential, below street level, the restaurant of the most famous chef in Italy.

Certainly Cook thanked publicly Masters and quotes him at the very beginning of his speech: “Every day to remind me of the close connection between Apple and Italy there is something else that comes from this great nation: our Chief Financial Officer Luca Maestri. ” Sitting in the front row, the Masters has beside him Lisa Jackson, Vice President, Environment, Policy and Social Initiatives, the woman in charge of renewable energy and civic engagement within Apple. In fact, in his speech, Cook speaks almost exclusively of ecology, respect, rights, responsibilities.

A brief intervention, not a visionary such as the famous Steve Jobs, delivered just ten years ago at Stanford, and remembered by all for the ‘Stay Hungry Stay Foolish’ which was not even a his invention. Cook has a different style, has no intention of confronting the founder of Apple, as has often shown in his four years as CEO. Concrete and mature with the authorities and institutions, gives students the sensible advice that would give a parent, open-minded, not a former sessantottino who experimented with LSD. But perhaps rightly so: nssuno, among many boys around him for a question or a selfie, is the name of Steve Jobs; for many will be a myth, but the myth is this man now 55 years old with gray hair, glasses and a thin purple tie.

Cook left Milan in the afternoon, heading for Dublin, where Apple has its European headquarters largest, which handles most of the activities for the old continent.

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