Google after starting to invest in the production of hardware – the first Nexus Q, then the Chromebook Pixel, Chromecast router OnHub and Pixel C – seems to be ready to start designing their chipsets for Android devices, just like Apple designs the SoC powering its iOS devices.
According to information reported by The Verge , Google has discussed the possibility of starting to plan (but not producing) chipsets this fall with a its technology. It is not clear what exactly this device should be, but production is expected to contract, as Samsung or Qualcomm, which produce some of the best chips for Android smartphones today.
The reports emerged at this point refer to ideas of Google about the design of chips for smartphones that are able to better integrate the features of the software with the hardware .
The main problem would be for Google find a partner for the production of the chip, which should have good reasons to produce processors with a Google technology rather than their own and then sacrificing part of their production. However, there is a hypothesis to be discarded, since Apple also relies on the production of chips that it plans to outside companies, such as Samsung for example.
One of the advantages of the strategy of Google would be the possibility to develop new features in future versions of Android that leverage the performance of these its chips, which is not possible now because it is the manufacturer of the smartphone to choose the processor to be integrated among those available.
‘very early to say whether Google really begin to design chipsets from if’, but it is certain that sooner or later you will arrive at this: Google wants to become the leader of everything, control everything. It would not be wrong to assume that the first smartphone to be powered by Google’s chipset can be the Nexus devices , which are produced by companies such as Samsung, Huawei, LG or HTC, and often similar to their top of the line from point of view of the hardware but with the Android operating system natural , or no customization of the user interface.
A manufacturer who chooses to carry a smartphone Android is free to integrate the chip that takes in its devices, and the choice to use Android instead of other platforms is just to make it more attractive to the consumer device, since it is the most popular platform in the world; we just hope that Google does not require manufacturers to use the strength of its chipset instead of the Qualcomm or other, thereby indirectly controlling even the heart of the smartphone hardware as well as software.
What do you think the idea that Google starts to design chipsets for Android smartphones a bit ‘like Apple does with its chips Ax for iOS?
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