New Wearable Technology: “Publishers invest in digital, but the giant Google escapes …

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“Publishers invest in digital, but the giant Google escapes comparison”

Costa (Fieg) is opaque, respects copyright

12/12/2014

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“Google is hiding behind a fig leaf claiming not to make revenue with Google News: there is a clear commercial content of others’: Mauritius Costa, president of Fieg, the federation of Italian publishers, not mince words in commenting on the story Spanish. It widens the field to a range of other issues on which asks for a comparison to the company. “A Google will say” sorry “to close the service in Spain, reaffirm just want to” help “the publishing industry, but publishers do not want to be helped, demand respect a basic principle.”

What is the principle?

“The copyright is a right that publishers require to be recognized in all countries . Let’s leave that can take initiatives. The substance is that publishers are investing resources to produce content, and these should be recognized and protected. ”

So do not expose yourself to the charge of behaving so conservative compared to the new digital scenarios?

“No, it’s true the contrary. Publishers are convinced that digital is the future, are investing in this field. We are working to modernize the system, but we ask that this takes place following the rules and transparency. ”

Google is not transparent?

“The Internet is the area of transparency. But Google in this area moves with great opacity. Does not state how the algorithm works. Raises questions about privacy. Does not recognize the copyright. On the advertising do not know what invoice: in Italy estimates never denied talk of a billion euro. In Europe they have a market share of 90% on the search engines who just also pushed the European Parliament to ask the search engine to separate from commercial services. ”

The index finger on Google does not lose sight of the growth, even in research, to actually like Amazon or Facebook?

“This is true for all” over the top “. There are other players, but not of this size. And the search is used for commercial purposes, so should be regulated. It is crucial to a common European position. ”

For now it goes much in order. Which solution advocated for Italy: the Spanish, German or the other?

“Certainly not the French one. The form can be discussed, it is clear the substance. How Fieg are ready comparison. Government and Parliament are sensitive and we hope to start a “Digital Act”. Who escapes the comparison so far is Google. ”

If there will be legislative action to bring money into the coffers of Google Italian, as they should be used?

“I do not ask for one euro for publishers. We want that the funds are intended for the modernization of digital infrastructure, the wi-fi. Then we’ll play on the market. ”

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