Instagram is worth $ 35 billion – The Press

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Instagram worth $ 35 billion

Facebook spending a billion to buy it two years ago . Zuckerberg for the app will soon become a significant source of revenue

The co-founder of Instagram, Kevin Systrom

12/20/2014

New York

Instagram worth $ 35 billion, far more than the billion spent in 2012 by Facebook to buy the app for sharing pictures . I’m convinced the analysts of Citigroup, that Instagram is about 16% of the market value of 221 billion social network. “Making conservative assumptions on the growth of the user base and monetization, we believe that Instagram is worth $ 35 billion,” the experts write the bank in a study today. Previously, their assessment amounted to 19 billion. For them, the app – which boasts more than 300 million active users on a monthly basis, more than those of Twitter – will soon become a significant source of revenue for Facebook.

As the scribe not on paper, in practice analysts believe that Instagram is worth more than Twitter. “The audience of Instagram is now greater than that of Twitter and its users are 1.8 times more involved and their growth has been greater,” they write, adding that when the app “is taking its first steps on the front of the advertisements but we believe that the brand will feel an effective channel. ” Raising the evaluation of Instagram, Citi revises upwards the price target of Facebook: the bank the title of the group of Menlo Park (California) will come on 91 dollars, against the previous estimate of $ 86. Currently traveling close to $ 80, up 45% year to date.

If the purchase of Instagram – at the time considered too expensive – proved to be a real deal, it does not seem that there will be the same outcome for the operation WhatsApp. The messaging app was bought by Facebook last year to 21.8 billion. Assuming, however, that you value 35 times as Instagram, WhatsApp will be worth 763 billion becoming the group with the highest rating in the world.

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AFP

 12/19/2014

 

Reuters

 18/12/2014

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