Written by Simone Ziggiotto, the 12/21/14
Line, after announcing the service for payments Pay Line, continues to incorporate new features into its messaging service, introducing streaming music.
Microsoft has announced the sale of the application of MixRadio Line , which goes to the ownership of the app for streaming music to date this on Windows Phone handsets. The deal, whose financial details remain unknown, will end early next year.
With the purchase of MixRadio , Line aims to offer more than its main competitor WeChat, with both that currently offer a range of functions such as payments, games and e-commerce.
Line does not compete with WhatsApp, as well as it is not WeChat, since the app ownership of Facebook is less, by number feature, for both, but exceeds the number of users – WhatsApp currently remains a chat service and nothing else (although soon allow you to make calls).
Microsoft had previously purchased MixRadio from Nokia, as part of the acquisition of the business of the Finnish Devices and Services, and will remain available to users in the 31 countries where it operates. And ‘what was promised by the same line, which is already preparing its own offer streaming music subscription, called Line Music.
Line Music , similar to other music streaming services , will allow customers to listen to songs streaming least record labels Sony Music Entertainment and Avex Digital, with whom he made a deal just last week.
By buying MixRadio, Line aims to transform the chat in an aggregator of mobile services, first in Japan and then in the rest of the world.
LINE Corporation, owner of the popular application, announced that in the third quarter of 2014 its turnover was 23 billion JPY (167 million euros), an increase of 16.6% compared to the previous quarter and a further increase of 82.9% over the same quarter last year. The turnover of LINE recorded JPY 20.9 billion (152 million euros) in the third quarter, up 17.7% from last quarter, an increase of 104.2% compared to the same quarter last year. LINE currently has about 170 million monthly active users, of which about 87 million by the three most important countries for LINE (Japan, Taiwan and Thailand). The number of registered users is growing, not only in Asia but also in the European, US and South America.
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