The hi-tech continues to be a leader of the Italian Christmas shopping. Whether it is for a gift or for yourself, this year 12.5 million our compatriots will buy a technological object during the holidays: it is an Italian in four (26%), a figure in line with the 27% registered at Christmas 2013.
And ‘what emerges from the usual survey Confesercenti SWG on purchase intentions of the Italians in the period of Christmas and New Year. The percentage of those who buy high-tech products is significantly higher (29%) among the recipients of the thirteenth.
In detail, the smartphone is the device most desired: to indicate this is the 32% of those who going to buy technology. It is nearly 4 million Italians, about one million less than last year; but the loss is amply rewarded by about 2 million Italians (16%) who plan to buy a phablet, maxi smartphone screen than 5.5 inches.
Big growth for the ebook, indicated as an object of desire by 20% of respondents, approximately 2.4 million people: this is an increase of almost 500 thousand Italians compared to 2013. Stable Instead, the market for video game consoles: I want to buy a 16%, against 15% last year.
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