Google offers bonuses to its video maker for them exclusively on … – IPod Italy – Italian blog on Apple iPod

 

Google never stops and is now offering bonuses to retain Youtube its best video maker , also courted by competing services like Facebook and the new Vessel .

Over the past few months, Google has actively sought to make deals with popular personalities on its YouTube video site with the hope of keeping the faithful in his service the most talentassi video maker and not let them sign agreements with competing services. Since it turns out, Google is particularly worried about competition from Facebook and the new startup Vessel.

According to sources, is that Facebook Vessel undertook in contact most popular YouTube video maker to arrive to sign exclusive agreements with them and to produce exclusive video content for their services. A non-exclusive agreement would make it possible for video makers continue to publish video content on other sites, just as Youtube, and this could mean a heavy loss of video providers for Google, thus leading to damage the company in generating advertising revenue.

According to the “ Wall Street Journal “, through an aggressive campaign Google is offering bonuses to retain on their platform “ celebrity “. In return, the video makers are required to continue to provide exclusive content for YouTube for a certain period of time, before they can be shared elsewhere. YouTube Google would even be willing to finance the additional content. Currently the “celebrities” of Youtube are paid in revenue sharing, or 55% of the advertising revenue of the commercials that are played on their video.

Vessel still seems to be the biggest concern for YouTube. Although the service has not yet started, however Vessel has already received major funding from venture capital firms, including Benchmark, Greylock Partners and Amazon CEO Jeff Bezos, to raise funds for content creators. According to sources, the “Wall Street Journal”, Vessel is willing to pay an advance on the video; also said that it will provide a better platform than that offered by YouTube to create professional content.