The fund the venture capital P101, with an investment from 370mila euro, and the members co-founders, supported by a private investor, with the other 350 thousand euros, are the signatories of the new round of funding, which has awarded Velasca, a startup specializing in the field of e-commerce of luxury shoes and "made in Italy".
operation, as stated in the note published by P101 (which rises to the altitude of 25 companies funded in the portfolio), will be aimed at supporting the development of the society in the field of operations, marketing (digital) and human resources, in addition to the opening new physical stores on the main squares of Italian and foreign.
Founded in 2013 by Enrico Casa ti and Jacopo S., Velasca has known a first important turning point between September 2014 and march 2015, when they became part of the social capital some of the Italian institutional investors such as Boox, Club Italia Investimenti 2, Club Digital, which, together, hold, today, around 25% of the shares. The new investment, instead, will serve to strengthen a business that has registered growth rates of three digits (the forecast for the next few years follow the same rhythm), and led the turnover for the year ended 31st march last to a million euros. The monthly turnover June 2016, and a confirmation of the state of good health of the company, has now risen to over 170 thousand, compared with eur 80 thousand in the previous year, thanks to the approximately 8 thousand active customers on the platform. 50% of online sales of the startup are concluded in Italy, half in France, Great Britain, Germany, scandinavian Countries and North America.
The stated objective is the further e xpansion of the sales and of the brand in Italy and especially at the international level, in the market of online fashion, that only in the Peninsula worth over 1.8 billion, an average annual growth rate of 30%. And the recipe for Velasca to continue to grow, it is on the paper very explicit: disintermediare the traditional distribution chain directly to the end customer and leveraging lever with competitive prices and a service that is consistent with new patterns of consumption.
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