ROME – An Italian shop on the four says he is ready to Black Friday. In defiance of the law, which prohibits discounts to thirty days from Christmas (for the species in Lombardy, Lazio and Emilia Romagna). And thus risking penalties and savory. But so great is the desire to participate in the festival of global consumption, gliding by the United States on the screens and shelves, even in our house, for almost a quarter of small retailers, this year we test. So, at least, detects Confesercenti in a survey commissioned ad hoc on a sample of companies to the traditional retail and tourism. From the network to the street, in fact. 23% of the shops will try to intercept the flow of the purchases and will offer super promotions on Black Friday. 33% would like to do this, but in the end postpone to the next year. Hoping (who knows) in a regulatory environment more conducive and uniform. Here on the great big cake of Black Friday, always feel the merchants, ends up in the pockets of big: 62% secured by e-commerce sites, 25% from the large organized distribution. Only the crumbs to the other, with a 8% skimpy to the shops in detail. The hope is to reverse the trend. Also if it seems complicated to beat the dot com on the ground of election: the mail bombing, advertising bombarded via e-mail or sms. Always Confesercenti estimated that in the last 15 days the italians have received approximately 100 million e-mails, sms messages, promotional messages. Not to mention the drums and insist on social media, where everything is confused and keeps in the era of post-truth: news, advertising, discounts. therefore, it arrived in Italy, the time to clear the balance pre-christmas? In times of economy at the zero point, it is certainly the wish of the traders. That on the other hand, now already the practice throughout the year. With well-targeted proposals, and super discounts to your most loyal customers and are willing to spend.
- Topics:
- balances
- trade
- Starring:
- Black Friday
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