Amazon launches in Italy, the Dash Button: orders immediate at the touch of a button – The Sun 24 Hours

the United States has already been there for a year, with results that are hardly actionable. Now, however, arrives in Italy. Is Amazon Dash Button, the small button with wi-fi connectivity that allows you to order your favourite products by simply pressing it. It’s as big as a common USB memory stick and can be hung (or attached) a little bit everywhere: in the pantry, next to the bathroom mirror, next to the washing machine. The intent of Amazon is to offer a system that is so simple that become indispensable for daily use products for purchase repetitive: from the razor to the beard to the capsules of coffee, from the biscuits to the milk to toothpaste. When a customer notices that a product is going to end must only press the button on the Dash to order it again. The purchase will start after a notification (a sort of second check) on the smartphone that will bring back the details of your purchase and will require a simple tap on the screen to confirm.
purchases, of course, are set in the initial phase. By configuring the Dash Button, the user will set up her preferences in terms of quantity and products, so that the command (i.e. pressing the button) matches the order you want. With the button Dash, customers benefit from the same low prices of Amazon.it and receive products shipments for the First unlimited, no additional cost.
The button Dash is available exclusively to customers First at no additional cost. The customer can buy a button at a cost of eur 4.99 on Amazon.it and receive a discount of the same amount on the first order. Customers First can pre-order the Dash Button now on the page www.amazon.it/dashbutton and shipments will start on No vember 15.
“We have all experienced the frustration of ending stocks products of daily use. Dash Button and Dash Replenishment have been designed to avoid these moments,” said Daniel Rausch, Director of Amazon Dash. “Dash Button provides the convenience of purchasing 1-Click from anywhere in the house, when the stocks are finishing up, making it easier than ever to place an order: just press the button and the product is ordered and in the home stretch of arrival. Dash Replenishment takes this to a further level, enabling the connected devices of the house in order and make you deliver the products of daily consumption in order not to remain without them.”

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