Sunday, November 20, 2016

Facebook against all: Zuckerberg declares war on false information – Impronta Unika

Social networking, technology, politics and journalism in a welter of news true and false are shared on the Facebook (and other platforms) can influence public opinion to the point of directing the ideas and convictions. Is one that has been contested Mark Zuckerberg and his creature more than a billion users monthly, and Mark responds with a long post in which she declares war on the "misinformation".

A tough battle against the false information that run on the Internet probably from when the network was born. Different purposes result: misinformation. Even if each of us believed to be immune from the influence of what is read and shared on the network, in reality it remains there, maybe at the very bottom, and is centered in the mind and then becomes a conviction.

Are lots of examples that you can do, for example: the vaccines are bad, the chemtrails, the build news to demolish a political opponent. Your latter accused the platform most used in the world, all against Facebook to have influenced the voting of the presidential elections in the united states.

The site BuzzFeed has carried out an analysis on the news published on Facebook in the last months of the electoral campaign: "theIn the last three months of the us presidential campaign, the news election false on Facebook have generated more engagement than they did with the news of the main news agencies as New York Times, Washington Post, Huffington Post, NBC News and others".

Zuckerber has, therefore, answered in the cross-fire that has seen him be the sole architect of the multitude of fake news on its platform. In a lengthy post published on his personal page has highlighted what he is doing and intends to do to combat the widespread phenomenon of disinformation. "our goal is to connect people with the stories they consider most significant, and we know that people want accurate information".

"Historically, we have relied on our community to understand what is fake and what is not" continues the CEO of Facebook. "The issues here are complex, both technically and philosophically. We must be careful not to discourage the sharing of opinions, or to limit it incorrectly precise contents. We do not want to be arbiters of truth, but instead we will rely on our community and on trusted third parties".

Here is what they are doing at Menlo Park to improve the quality of content shared on Facebook, seven total points:

  • Better detection. The most important thing we can do is to improve our ability to classify the misinformation. This means better technical systems, to identify what people report as false, before they do it themselves.
  • Ease of reporting. Make it much easier for people to report false news will help us to pinpoint the misinformation more quickly.
  • third party Verification. There are many organisations for the control and, while we have reached some, we plan to learn from many more.
  • Warnings. We examine the stories reported as false from third parties or from our community, and show warnings when the people read them or share them.
  • Quality of related articles. We raise the bar for the stories that appear between the related articles under links in the News Feed.
  • Stop the false news of the economy. A lot of misinformation is guided by the spam for the purpose of gain. We are trying to stop this kind of ads as we announced at the beginning of this week, and a better identification of the companies.
  • Listen. We will continue to work with journalists and others in the industry news and have their input, in particular, to better understand their control systems and learn from them.

of course, Facebook is not responsible for spreading false news and it is not the only platform on which they run. It certainly is among the most used to spread this kind of "news", and then the easier to attack, for this the dear Mark felt to give explanations. You have to wonder, though, how are the users themselves to spread fake news in a way conscious or unconscious. As with everything, the use of the brain should not be optional.

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