Black Friday, stores and internet websites under assault to hunt for discounts – Rai News

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November 25, 2016Black Friday passes from the network to the streets: almost a store ‘real’ one-in-four (23%) this year participates in the promotions of ‘Friday,’ Black’, and another 33% are interested to join in the future; but there remain doubts about the legality of the day of promotions, which clashes with the rules that in many regions prohibit pre-balances in the 30 days leading up to Christmas. And’ what emerges from a survey conducted by Confesercenti on a sample of firms in the traditional retail and tourism about the Black Friday. A day of super-discounts on traditional USES, but for a few years widespread also in Italy, although mainly on the web. For this reason, up to now, the increases in sales for the dealers have been very few: according to 62% of the respondents, in fact, for now, the phenomenon has given results ‘tangible’ only for eCommerce. The hope is that this year the tendency of the italians to see Black Friday as an exclusive of the web reverses, and the day will bring a greater influx of customers as well in traditional retail stores. Although it will be difficult: the dot com bombed promotions the italians. According to the estimates of Confesercenti, in the last 15 days, have been about 100 million e-mails, text messages and promotional messages sent to the italians on the day. The bids go crazy on Social Media. And this in spite of the lawfulness of the day of super discounts is at least questionable: in many regions, such as Lombardy, Emilia Romagna and Lazio, there is the prohibition of discounts pre-christmas, in the period between the 25th November and the traditional balances of the end of the season, scheduled for the beginning of January. The risk, therefore, is a penalty for anyone who participates in what, in fact, a pre-balance christmas: for this the traders ask certain rules and, above all, equal treatment with th e business on the web, which has evidently white paper on promotions. An imbalance that leads to a form of unfair competition: why it would be appropriate to intervene from the legislative point of view, to avoid the Friday Black do not send in red the traditional trade. And recover its traditional roots: in the Usa, where he was born, and is, in fact, typical retail physical, and is considered to be a valid indicator of both the predisposition to purchases, and indirectly on the spending power of consumers.