Facebook, boom on Wall Street is over 300 billion dollars worth – The Messenger

It was born just eleven years ago, thanks to the brilliant idea of ​​Mark Zuckerberg. Today, just three years after landing on Wall Street, Facebook join the club of the richest companies in the world, exceeding for the first time the 300 billion capitalization and finishing in small and exclusive group of seven companies with more than market value.

Of course, Apple and Google are still far, tops the list. But overtaking the big online commerce and the Amazon on a giant like General Electric are now reality. Just General Electric, along with the energy group Exxon Mobil, is the last bastion of the old guard in a top ten brands richer now dominated by the giants of the web. A push up Facebook, the excellent accounts of the third quarter of this year, that on Wall Street are flying the title to almost 6%. Surprisingly both revenues and net profit of the group beat analysts’ expectations, amounting respectively to $ 4.5 billion (+ 41%) and $ 896 million (+ 11%). This is despite a 68% increase in costs mainly related to the development of platforms like Instagram, WhatsApp and Messenger. “He paid especially our policy of investment in advertising,” commented the Chief Operating Officer Sharyl Sandberg. And revenues related to advertising have in fact recorded a jump of 45%, rising to $ 4.3 billion. But the greatest satisfaction is the relentless rise in the number of users.

Those monthly average in the third quarter rose 14% to 1.55 billion, of which 1.39 billion came Facebook through their smartphones or tablet. While the number of people every day log on to your account to post or simply consult the social media has jumped 17% to 1.01 billion, against an expectation of 992 million. Now Wall Street analysts expect further progress. In particular an increase in the value of shares of 12%, reaching 122 dollars per share, in the next 12 months. The climb to the top places of the ranking of “blue chips”, then, is far from over.

The additional bank should get from an offensive yet in terms of advertising also on connected platforms as Instagram, the social media for sharing photos and video. But also new initiatives such – reveals the Financial Times – the new application called Notify, which focuses on news in collaboration with media such as the Washington Post and CNN, as well as CBS, Vogue and many others.
         

             Thursday, November 5, 2015, 21:22 – Last Updated: 21:26
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