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This article was published on November 3, 2015 at 10:48.
That the speed in shipments, for Amazon, is a real obsession. The project of the drones is very much alive, but impact with rules and limits of a world perhaps not too ready to certain technologies. Even so, however, the giant Bezos push hard on Prime Now, the dedicated customer service that Prime ensures the delivery in an hour (or at most two), from 8 am to midnight, seven days a week. Today Prime Now arrives in Italy. This was announced by the same California company through a press. The service is immediately active in Milan and in some cities of its vast hinterland, including Cinisello Balsamo, and Paderno Dugnano, and can already count on 15,000 products, some of which are only available through the new service, for example, bread, yogurt, ice cream or frozen soup.
With a minimum order of 19 euro, Prime customers can buy everyday products like pasta, coffee, diapers and baby products, for the beauty and personal care , wines and spirits, but also other products such bestsellers as console games, toys and sports equipment, which will be delivered directly to your home.
“Customers Amazon area of Milan can use the app Prime Now from today discover more than 15,000 products that can be delivered in an hour, “said François Nuyts, Country Manager of Amazon.it and Amazon.es. “Italy is the second country in Europe where Prime Now was launched and we are very proud to offer our customers Prime delivery ultra-fast, in addition to the benefits of which can already enjoy thanks to their Prime membership.”
“We all have very busy lives and it is sometimes easy to forget to buy a bottle of wine for a dinner with friends or find that we finished the shampoo just before entering the shower. With Prime Now this is no longer a problem, “said Mariangela Marseglia, EU Director Prime Now.
Prime Now is available through an app (for iOS and Android), through which you can choose the products and order them. Delivery in one hour has an additional cost of 6.90 euro, while that in two hours is free. The subscription to Amazon Prime is available for EUR 19.99 per year, including a grace period of 30 days for new members. It starts today from Milan and some towns Milanese hinterland. But a much wider coverage for Italy is expected by 2016. The rock remains the most visible cost: 6.90 EUR to have a product in one hour are an important exam to pass.
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