Candy Crush, record sale: bought by Activision for more than 5 billion Euros – The Messenger

The American Society of video games Activision Blizzard, owners of games such as “Call of Duty”, announced the purchase of its rival British King Digital Entertainment, creator of the popular “Candy Crush”.

The price paid is 5.9 billion dollars (5.4 billion euro). The goal is to strengthen its portfolio of games for mobile devices. The agreement will result in a new global video game giant with “more than 500 million active users in 196 countries”, and a portfolio that includes “ten of the most iconic brands of the game world, the statement said. The addition King of games Activision will put in the position of world leader in interactive entertainment on mobile platforms, consoles and PCs, the company said.

Activision Blizzard is one of the biggest names in the traditional video games and digital re login to the growing world of mobile applications for games and expands its global reach. Game developers are moving into the digital business profitable for physical sales of games in perfect harmony with the ‘ increase in consumers who are increasingly using smartphones and tablets to play. The segment of the game for mobile devices is expected to generate more than 32 billion Euros of turnover at the end of 2015, according to Activision.

The administrator CEO of Activision Blizzard, Bobby Kotick said that the purchase will help increase the reach of their business, adding that 60% of the players of King DE They are women.
         

             Tuesday, November 3, 2015, 16:49 – Last Updated: 18:02
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