Women at the phone: attitudes low cost and tendency to … – SosTariffe

                                     

                                     New research “reveals” how they behave women to phone

According to a study that has made for Demoskopea Facile.it, in 53% of cases Women spend no more than 10 euro monthly. A very low cost, generally addressed to the charging of certain fees charged to SIM rechargeable (only 10% have a subscription ), on which – every 30 days – were debited canons of the selected services.

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The same research also points out that a quarter of women are using two different cell phone numbers, and that 94% of the female population of the sample object evaluated to change operator in the last year, so try to achieve greater savings.

Not only. The study says that women prefer to use traditional mobile more than it does to the average of the Italian population, considering that nationally 20% of mobile phone users are still using an old-generation mobile , with peaks of 24.2% for the female universe.

The analysis also shows that women are much less likely to demonstrate technology related to the smartphone , than it can be assumed. 63.5%, for example, surf the Internet from your mobile phone against the 67.8% of the total sample; 55% use e-mail from the phone against the 60.8% of the total sample; 45.4% is connected to social networks from their smartphones compared to 49% of the national average. In contrast the use of WhatsApp, benefited from the 58.1% of women on the phone, against the average of 57.8%. A demonstration, probably, of a growing trend to messaging own universe “pink”.

About gap, the differences are more significant than just on the app , seen and considering that nationally download applications to your phone 55.2% of respondents, a percentage weighted 48.1% of women and 62.9% of men.

Finally, in terms of change of operator, in the 12 months prior to the survey had revealed that 94% of respondents have stated that it assessed to subscribe to a different phone plan, or migrate to another operator (in 77% of cases the change was prompted by the need to save).

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                                     Roberto Rais