Facebook contains the lives of more than a billion people in the world, and for a significant part of them for some years now, it is legitimate to have a little ‘nostalgia for the past. Thus, the social Menlo Park has decided to make the feature ‘happened today “ (onthisday ), a tool that turns every new day in beautiful memory looking backwards. The novelty will be distributed soon around the globe and in all versions of the site.
The product manager for Facebook Jonathan Gheller presented facebook.com/onthisday (still unavailable in Italy) in the newsroom of the group, explaining simple as the idea is to allow all users to see status updates, photos, friend’s post in which you have been tagged and other shared content, older than one year, two years or more until the date enrollment to the social. The contents are visible by default only to the user , who can decide whether to make them public. A showcase private on the past, in short, to rehash old memories to be proposed in a new form. So Gheller says the new product:
People often use the old photos and other content that they shared on Facebook and many told us that they like the products and functions thanks to which they can do so more easily.
The “It Happened Today” simplifies, in a sense, the action may be possible through the timeline of your personal diary but does more: it brings up the events of the previous years sharing the same day and month in the News section and you can decide whether or not to activate notifications to view these “memories suggested.” The function has two positive aspects: reports in vogue old content that are reactualized from new shares and comments, and also increases the likelihood that users will review the contents of the past, deleting, changing the text or changing the setting from the public only for friends or vice versa.
Facts and memories from the past to re-emerge, therefore, seek new life, releasing new emotions veiled melancholy. The project can only generate further involvement on the social network, adding to the message boards further pathos tied to events that have left an indelible mark and that replicated years later, on social networks generate new enthusiasm, new “like”, new involvement. Read: new value.
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