Written by Simone Ziggiotto, the 21/03/15
TAG Heuer , Google and Intel are collaborating on a Swiss watch intelligent. The big question is whether this trio will be able to collaborate and ultimately produce a clock smart enough to beat the competition of Apple Watch.
The news was made official in a press conference organized on the occasion of Baselworld 2015, the Hall World Watch and Jewellery Show. The following quote is from Jean-Claude Biver , president of the division clock LVMH Group and CEO of TAG Heuer: “The Swiss rologiera and Silicon Valley are a blend of technological innovation.”
And that’s where things get interesting. Understand What a similar collaboration will bring to market. To date, smart watches as product category have not been very successful, particularly because it is not clear why they are necessary when you need to be connected to a smartphone for work, but also because manufacturers smartwatch have no fashion sense.
Apple is trying to bring a little ‘fashion on smartwatch market with its first Apple Watch (from April 24 in nine countries, excluding Italy), but Apple is only beginning and must work hard to convince users to buy its product, whose starting price will be $ 349 for the base model up to $ 10,000 for the top model.
In his announcement at Baselworld 2015, Jean-Claude Biver said that this was his “greatest ad ever made” in his 40 years of work in the field. He predicted that the device will be “ the largest smartwatch “. David Singleton, the head of development for Google Android Wear, added: “When I look at the clock, it has always been a combination of beauty and utility. We’re going to do this with our partnership.”.
According to the agreements reached by the trio of companies, TAG Heuer will manage the design and manufacture of the clock, while Intel will provide the chipset with integrated processor and Google Android platform will lend his Wear and help develop software.
The clock is set to be launched later this year , with prices and further details will be provided as we approach the launch date.
The market Global smartwatches could rise to 28.1 million units this year , from 4.6 million in 2014, with Apple that will be able to conquer the Code provides 55 percent of the market, despite its input late, according to market researcher Strategy Analytics .
The number of Swiss watch brands that have added electronic features to their products has increased since Apple announced that it would invest for a product that customers could wear on your wrist. Swatch , Breitling , Montblanc and Frederique Constant s s among the brands that have entered the fray manufacturers smartwatch, with products ranging from a simple device that receives notifications from the smartphone to a gold-plated watch that serves as a fitness tracker. The SmartWatch TAG Heuer will not be produced in Switzerland, as the company will rely to its partners in Silicon Valley.
This is not the first foray of TAG Heuer in the market of electronic devices. In 2008, the brand introduced a mobile phone called Meridiist, while in 2013 the team Oracle Team USA in the America’s Cup (sponsored by TAG Heuer) wore electronic watches with specific functions for the race co-developed by TAG Heuer and its partners .
“ The difference between the TAG Heuer watch and the watch Apple is very important ,” said Biver. “ One is called Apple and the other is called TAG Heuer. ”
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