In the Apple Store of the nine countries where the clock will be on sale from April 24 will be set up 10 or more locations where customers can try the device for up to 15 minutes. Meanwhile, from market research showed that consumers do not yet know how to deal with this new device. Apple could sell 50 million watches in the first 18 months.
Written by Simone Ziggiotto, the 19/03/15
Apple has organized activities in its stores for the arrival of his Watch.
To reveal the sources of the site 9to5Mac , that in the Apple Store of the nine countries where the clock will be on sale from April 24 – Australia, Canada, Hong Kong, Japan, China, UK, France, USA, Germany – including no Italy – will be set up 10 or more locations where customers, from April 10, will be able to try the device for a up to 15 minutes, of course under close supervision of an employee of the store.
In the Apple Store customers can try the basic model of Watch, while those who want to try a model in particular will have to take a appointment .
The site also reveals that the staff of the shops will be divided into four areas: : a group will try to make the watches to customers; a second group will salesperson and will be divided between those who follow customers who already have in mind what to buy and who is still undecided; a third group will answer questions on the device; the fourth and final group will assist those who buy the most expensive model in gold.
Finally, sources of 9to5Mac reveal that only in some Apple Store will be selected directly in the shop ‘ Apple Watch in 18K gold from the cost of 10 thousand dollars.
In the days when you can feel the clock in stores, between 75 and 90% of all staff stores will be dedicated to assisting clients interested in the smartwatch.
The clock of Apple will be available in three different varieties – version Apple Watch Sport entry-level version of medium-end Apple Watch , and the most expensive Apple Watch Edition . The Sport version will have a starting cost of $ 349, Apple Watch for $ 549 and Apple Watch Edition $ 10,000.
How many are interested in Apple Watch?
After Apple has presented his alleged ‘masterpiece’ clock, were made both by some websites that by some companies market analysis some surveys in which respondents were asked Americans whether they intend to or not to buy the new Apple Watch, remember that will debut April 10 next on the market of nine countries (excluding Italy).
A survey of Adobe has asked 1,000 Americans who own a smartphone or tablet if buy an Apple Watch, and it was revealed that 27% of respondents said they are very likely to buy a wearable device Apple, while 67% of those surveyed said that it is likely or very likely to purchase the watch of Apple .
“These numbers are more than I expected,” said analyst Tamara Gaffney Adobe Digital Index. Gaffney also added that in the next 6/18 months between 10% and 12% of users of Apple probably will buy an Apple Watch. Forbes points out that, counting the current iOS devices in use, Apple could sell 50 million watches in the first 18 months.
Meanwhile, Digitimes reports that sources close to the assembly of Apple Watch revealed that shipments will reach the watches share 4.8 million units in the first quarter and up to nine million in the second quarter, with Quanta Computer, which is the ‘only manufacturer of the device.
The next survey that we could find was made by Reuters . This is a survey that lasted five days (9 to 13 March 2015) and the results show that, of 1,245 respondents, 47.5% of them are not interested in buying Apple Watch, the 22.1% not very concerned, 15.2% is partially concerned, the 9.4% is very interested and only 5.8% is sure that it will purchase the watch of Apple.
Another poll, this run from Survata , asked 1,000 people between March 11 and March 12 to reveal their true intention of buying an Apple Watch. 3 percent of respondents said they were “very likely to buy” the clock, while 77 percent in this survey said that “hardly buy” the clock.
What all these polls show? Absolutely nothing. On average, only a thousand people were interviewed, and a small number compared to the actual number of holders of a smartphone or tablet. However, we can conclude that when people do not yet know how to deal with this new device which is worn on the wrist. Some of the early reviewers – those who have had the chance to try the device – have suggested that watch does not have the usual simplicity of the products that Apple has accustomed us. Apple will try, surely, to promote Watch as fashionable device, of which you can not do without. And, as with any Apple product, there will be consumers who will fall into the trap of marketing at Apple.
Respondents can say what they want in the polls. Who said it will buy maybe it will not, and vice versa. What would you do? Would you buy the Apple Watch? Recall that Italy does not fall in the first batch of marketing, which includes only nine countries at the time.
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