Nostalgia of the offline world? Even Google, as it did Amazon, landed in the real world and does so with a physical store in London, close to its futuristic headquarters of Tottenham Court Road. Big G has opened the doors of its first single-brand shop that will be used primarily as a showcase of the brand products and Google Android phones to gadgets. Not only. It will be an interactive space where users can explore the products available.
Try to buy, in fact. But will also offer an all-round: between entertainment available to customers is an interactive installation of Google Earth, the now famous, and utilizzatissima, online geographic map created by Montain View can view satellite imagery, maps , reliefs and buildings in 3D. The shop, as conceived by strategists of the big G, will be a family home page physics thanks to the “Doodle Wall”, a huge wall digital available to customers, who can leave their mark with special sprays virtual.
The first visitors of the store seem enthusiastic: on twitter some users have posted photos of the tour. The most exciting moment? When Pac man appeared on the screen. It will be the only store? No, in the calendar, this year, there are two other openings.
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