starting from today it is officially available Workplace, or Facebook for businesses. In recent years, a sort of beta of the same product, called Facebook at Work, has been tested by thousands of companies, including the Royal Bank of Scotland (and its almost 30 thousand employees located in the world), Heineken, Deloitte, Danone and Starbucks. Now, with the trunk full of 18 months of experience, Workplace becomes accessible to all companies who want to have a tool for collaboration, especially in those professional environments where teams follow more projects and are located in different countries.
But the product itself for the moment, it offers a lot more than they offer other similar services that thicken the market, among which Slack, Convo and Yammer, in addition to the solutions provided by the Cisco, and Salesforce — between the alternatives is more valid at the moment: in August, in fact, has paid 582 million dollars to acquire Quip, an online service for text processing.
The advantage of Facebook, from this point of view, it is only in the adoption of the platform: unlike other services, it is very likely that all the colleagues in the company, or at least most of them, will already have an account, not something you can say with the same ease as in the other cases.
Nicola Mendelsohn, Vice President Emea of Facebook, and Julien Codorniou, director of Facebook at Work, they explained that the company is an open system and that collaboration is important, the glissando on the themes really central, such as the protection of privacy, the security of information.
The strengths of the Workplace are the ones that outside of the hours of work, they call the users, sitting at their desks, they become collaborators. The fact that the giants of the business and the services they have already adopted does not add anything and, above all, takes nothing away from the competitors. It is a platform that combines the best of what is offered by the other, with the possibility to make audio and video calls with colleagues and the create groups that are common to most businesses, convenient in the case in which different realities contributed to a project. In favour of Workplace familiarity that users have with Facebook, in addition to the thickness that you are taking the Smart Working, soon a reality also in Italy, when the Chamber will rule on the bill 2233 is already approved by the Senate at the end of July.
What’s missing is more of what there is, but in all probability there will be, even if during the presentation, Facebook has not made any mention of the future developments. Today lacks the ability to create documents (even if they are classics, spreadsheets or text), instead should be drawn up with the canonical suite, and then shared. Lacks the ability to be installed on premise, and then within the enterprise, perhaps by leveraging a combination of hybrid cloud, with sensitive data retained within the company. The question of privacy is not confined to the fact that the account Workplace (and therefore business) is separate from the Facebook (and then private). What is missing, or that fail from among the employees of the companies that will use it, is the feeling of being able to unplug from Facebook. That, probably, it is precisely what you want in Menlo Park.
” The numbers should not impress or mislead: Facebook for Work, which from today will be named the Workplace, during the test phase, has been adopted by thousands of companies, especially in India, Norway, the United States, the United Kingdom and France.
To non-profit organisations and education institutions the use of the platform is provided free of charge, while pricing provides the 3-month free trial, after which the cost of the service is 3 dollars monthly to the user (up to 1,000 monthly active users), $ 2-a-user-from 1.001 to 10 thousand users, or 1 dollar per user for those companies that destinassero the use of more than 10 thousand users per month. I wonder if, with an annual expenditure of 120 thousand dollars, for example, it is not reasonable to expect something better or opt for an alternative solution.
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