The decision to stop production of the Galaxy Note 7 can have dramatic consequences for Samsung, not only from the economic point of view (the estimated losses amount to over us $ 3 billion). The Korean manufacturer will have to decide the fate of the brand Notes and search for the best way to regain the trust of consumers.
following the announcement by Samsung have been carried out investigations to quantify the impact on the image of the company. A company analysis korea has detected that the negative perception of the brand Notes is increased from 34% in August to 53% in October, while the positive has decreased from 62% to 42%. Another survey, performed in the United States, has revealed that 40% of users will not buy more Samsung smartphone. The 30% will choose an iPhone, while 8% has planned the purchase of the Google Pixel. In fact it is just a fallback solution, because there is not a genuine alternative to the Galaxy Note 7.
Some analysts believe that Samsung is expected to permanently delete the trademark Notes by its products. The company has committed the same error twice, so it’s unlikely that consumers will buy any Galaxy Note 8. The S Pen is, however, one of the reasons for which the phablet has become so popular. Samsung could offer a "Pro" version of the Galaxy S7 with support for the stylus and the functionality available on the Galaxy Note 7.
From Korea to arrive, in the meantime, negative news on other Samsung products. The decision to stop the production and sale of the phablet will also have an impact for the viewer Gear VR, the smartwatch Gear S3, Samsung services Cloud, Knox, Pass and Pay. Bloomberg also claims that Samsung will have for the moment set aside the future projects, including the purchase of Magneti Marelli from Fiat Chrysler Automobiles. Executives koreans must first manage in the best of ways the flop of the Galaxy Note 7.
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