The fiasco of the Galaxy Note 7 is made to feel. Very. It could not be otherwise, for Samsung, the latest smartphone flagship has been withdrawn from the market because of explosion of regular battery: no profits generated from the smartphone, the additional costs for the withdrawal from the market and the company image is damaged. Thus, in the third quarter of the fiscal operating profit fell to a peak of 30% compared to 2015, as was expected.
No one was surprised and, as announced by the south Korean company is in line with the forecasts that had disclosed in the past few weeks. You speak of a turnover of 47,82 trillion won (38,29 billion euros), and an operating profit of 5.20 trillion won (4,16 billion€).
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The decline is greatest, of course, comes from the Mobile division, which because of the cessation of the production of Galaxy Note 7, has registered a meagre operating profit of 0.1 trillion won (€80 million). The group’s Consumer Electronics Division has sweetened the total weight on the finances thanks to a good performance of the commercial of the TV Ultra HD and curved screen and high-end appliances: the sales fell to 350 billion won (280,18 million euro) compared to 2015, but the operating profit has doubled, up to 0.77 trillion won (616,3 million).
also Positive, the semiconductor division, the operating profit has gone up to 3.37 trillion won (2.7 billion euro), thanks to sales of the RAM and low-end processors, and the media. Finally, as for the patterns the OLED and LCD, the company has registered a slight improvement of the operating profit. By 2017, it plans to "improve significantly the annual profits by expanding the supply of flexible displays to fulfill the demand of the main customers a smartphone".
For the next quarter, Samsung is estimated that the revenue of the mobile business, is in line with the previous year, thanks to solid sales of Galaxy S7 and S7 the Edge". In view of 2017, however, the focus of the group mobile will "regain consumer confidence" and "expand sales of new products, as the standard-bearer, with innovative functionality and distinctive design".
IN 2017, the GALAXY S8 AND NOTES 8
Nothing should change in the roadmap for the next year. Around February-march, Samsung will unveil the Galaxy S8, the Android smartphone should include a screen with high resolution, suitable to the virtual reality with Gear VR, the new generation of Exynos processor and the scanner of the iris.
In summer, the Galaxy Note will come back on the market, after the hard lesson this year. The company will have to work hard and well to make us forget the terrible flop of trade and to restore the gloss to the line has given way to the trend of the phablet years ago. It is not excluded that in order to avoid production errors of this kind and of this magnitude, in 2017 Samsung avoid to anticipate the exit on the market of Galaxy Note 8 to ensure a better quality control.
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