Tuesday, November 17, 2015

To the Oxford dictionary the word of the year is un’emoji – The Print

To the Oxford dictionary the word of the year is un’emoji

The symbol used for” laugh to tears “won against” refugee “and” Brexit “and surpassed in popularity” shared economy “and” ad blocker “

The communication rapid, immediate and purely visual wins on the twenty-first century ‘alphabet, also on English that continually gives rise to new expressions. And so the word that summarizes and reflects 2015 has letters and you can not pronounce is un’emoji, one of those yellow smiley faces dotting increasingly chats and emails. To crown her are the prestigious Oxford dictionaries, which for the first time choose a pictogram for the word of the year.

The word of 2015 is the “face with tears of joy,” one that is used to mean a laugh out loud, to tears. The emoji won against several words in vogue in recent months, from “refugee” to “Brexit” (the release of the UK from the EU), from “shared economy” to “ad blocker” those software that allow you to not to display advertising on web pages and they are sending a strain on advertising revenue of websites.

The emoji was chosen because “better reflects the ethos, mood and concerns of 2015″, explain the curators of the French, who in recent years have shown some sensitivity to the technology and new trends. The word symbol of 2013 was “selfie”, the self-timer who crowd the social network, while in 2012 they had triumphed over the “Gif”, animated images. 2014 has been a year instead of the “vape”, the electronic cigarette.

For its decision, the Oxford University Press, the publisher of the homonymous university that publishes dictionaries, worked with the hi-tech SwiftKey, with the aim to find out what are the most used emoji in the world. The face that cries of joy is the most popular globally; It represents 20% of all emoji sent by the British and 17% of those typed by the US, an increase on 2014 of 4% and 9% respectively.

The very word “emoji” is entered with full rights in the common language, with its use that has more than tripled this year. To demonstrate the pervasiveness of emoji there are also the last movements of social networks. Twitter and Facebook want to expand the possibilities of reaction to tweet and post, going over the little heart and thumb of the “I like”, to introduce a range of expressive emoticons, such as Oxford teaches, now seem to be worth a thousand words.

 

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 11/17/2015

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