Tim Cook takes the Apple Store in Milan, but continues the battle for the Apollo cinema – Intelligonews

Tim Cook takes the Apple Store in Milan, but continues the battle for the Apollo cinema

They call it progress or sign of the times . Certainly the name seems ironic, given that between “Apollo” and “Apple” we are more than two thirds of letters in common.

In an exclusive interview to the Courier , Cook confirmed that the Apple Store will land in Milan city center . “We will do it. And the Store will an incredible design . It will be a symbol of appreciation for your culture. It will be a great store and assume many people. We want to be in the life of the community, where we get to service”.

A similar confirmation comes within a few hours from Palazzo Marino. The City’s planning department, Alessandro Balducci, explains: “We met with the company, I and Mayor Pisapia, in mid-September, is an expression of intent and, of course, now Apple will introduce the project and ask a permit to build an agreement . “

No obstacles, however, for a conversion of the property from Apollo cinema at the Apple Store: according PGT to the property, “Real film” should not require a change of use. The move is “immediately eligible”.

Already a month ago was launched a real petition launched on Change.org because cinema Apollo had a new home. The news came from the increasingly well-known newspaper, is the beginning of October: the Apollo Space Cinema, the multiplex Gallery Cristoforis that both Milanese love, will close its doors within a year and in its place will rise an Apple Store. With so much, it seems, transparent cube style Manhattan.

“We wanted and created the Apollo cinema in 2005, believing strongly in this investment , which was not only economic because we pour all our energy, every day, to grow the film in Milan. We must therefore undergo a decision – legitimate, but in spite of ourselves – the property dell’immobil , the substance of which, however, we can enter, as we mere managers of the cinema at 50 percent. “So last month Lionello Cerri , CEO of Antaeus spa and partner to 50 percent in the management of the Apollo cinema.

The building that houses the Apollo cinema belongs to ‘ Real Estate Film which has decided to sell the company for a long time that American would be looking for a place to create, in a strategic location of Milan, one of his store.

The reaction of Milan is not long in coming, because Apollo was particularly appreciated for its programming , but also for a series reviews of really top quality as “riVediamoli”.

Hence the idea of ​​the petition, attention, do not want to stop the creation of the Apple Store, but literally transfer the Apoll or another structure in Milan.