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This article was published on November 12, 2015 at 14:51.
The last change is the November 12, 2015 at 15:11.
The goal of Microsoft’s Bill Gates was to bring a PC on every desk, that of Steve Ballmer has been found, with difficulty, to manage the revolution brought about by smartphones: Satya Nadella is the man who is transforming mission and image. For the first time in Italy, the Auditorium of music in Rome for the event Future Recoded, Nadella explained what he has in mind: “The focus of our action is the user, meaning people and organizations, and our goal is to allow him to do more. ”
The new is always to Microsoft Windows and Office, but the results in terms of growth is having them on the cloud platform Azure, which last quarter grew by 8% following a trend that also involves Amazon and Google in increasing the business of the cloud. When he speaks of “increase productivity” Nadella think businesses large and small. “Cloud and mobility are changing the way we do business and we are telling the Italian territory – had said earlier on the same stage Purassanta Carlo, CEO of Microsoft Italy – we work with startups, and to date we have helped 3600, the SME and larger companies to foster internationalization. ” These days, thanks to the passage in the Old Continent of Nadella, Microsoft is announcing a number of investments in Europe. Today it is up to Italy with the project GrowIT Up – early today by Il Sole 24 Ore – to foster the development of the Italian startups with Fondazione Cariplo and Invitalia. “Italy needs a push towards the future and courage, that a hidden potential that we want to help you grow,” said Purassanta.
Nadella explained what does this mean for Microsoft. The starting principle ‘is that mobility is the daily of millions of people, I’m not talking about the mobility of the device, but a ubiquitous and connected environment where resources come via the cloud on a myriad of personal computers: from the wrist to our tablet , smartphone, PC, soon holograms. ” It means untying applications from Windows, making them available on iOS and Android, as it has been for some time. And above all, “to build a smart cloud infrastructure.”
And that is allowing companies to have computational power and advanced services, such as Cortana Aalytics suite, which enables real-time analysis of big thanks to machine learning and data analytics. In essence this is to give order and meaning to data in a managed, through the platform Azure. “We are not interested in the cloud itself, but what I can do,” continues NADELLA trying to see the results of what until recently was a world for only insiders citing examples of Italian startups that use Azure as Melixa, offering digital monitoring the activity of a beehive, or HeartWatch, that reaches out to those who suffer from cardiac arrhythmias.
The last part of the speech was devoted to the third ambition Microsoft after cloud and smart mobility, ie “creating more personal computing.” Nadella with personal computers meant smart watches, tablet PCs become, or Microsoft Hololens. “We are in the business of inventing new forms of personal computers, for example our Band is a computer or smartphone via our continuum connect to a larger screen and become pc. Then there’s Surface. It is innovation that we bring to market. ” Windows 10, which allows applications to run on any device, is the result of this vision.
Finally, we jump into the future with Hololens. ‘Up until now the technology has occupied to bring the digital what osservamo in the analog world. Think of the desktop. With the computing holographic this principle is folded for the first time: allows us to bring digital elements in the physical world. It is a new medium and will have major implications in the medical, education centers and industrial design. ” How did Tim Cook a few days ago at Bocconi NADELLA does praise the ability of Italian industrial design: “Think about what opportunities open up in your country, for example to build a bike I can see his holographic representation prior to implementation. It is a very exciting frontier: in the next few months will give the kit to developers and can not wait to see what they’re going to do. ”
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