New Wearable Technology: Tim Cook to Bocconi students: “Speak up! You are the first generation that can talk to the world “- Il Sole 24 Ore

Tuesday, November 10, 2015

Tim Cook to Bocconi students: “Speak up! You are the first generation that can talk to the world “- Il Sole 24 Ore

History Article

This article was published on November 10, 2015 at 14:54.
The last change is the November 10, 2015 at 15:19.

“I was very lucky to find a company that shares my values. I wish this. Today the world of business has great responsibility, not only governments. You can change things through the skills you acquire here. Push beyond the boundaries. If you do manage to create a better world than the one you met. You are not only Italian citizens, you are citizens of the world and now you can make your voice heard every division. No genereazione had this opportunity, therefore, use it, raise your voice! “

Only the end of his speech Tim Cook speaks directly to Bocconi students who listen to the inauguration of the academic year. Apple CEO pauses, articulates well the words, “speak up.” It is the only concession emotional who arrived on campus with Milan in his ears the famous speech of Steve Jobs at Stanford (that of “Stay hungry stay foolish”). “I wish you good luck and thank you. Thanks to all of you. “

Here’s applause, selfie with students, not just students, handshakes. Mario Monti, president of Bocconi University, had said in his introduction, “even for a rock star or a sports star would have a similar clogging of our site on the day of the announcement of his presence here with us”; tearing a smile along with Tim Cook. “It was not inevitable that accepted our invitation – said Monti – and we are honored that they have chosen us to take the first time the word in Italian and in a university outside the United States.” The occasion is the launch of a Bachelor of Science in Economics, Management and Computer Science (Bemacs) , an undergraduate program dedicated to innovation and big data in English with a first class consisting of 80 Students will start next year.

Cook – who in the afternoon he will meet Prime Minister Matteo Renzi – said he was happy to be in Italy where he “feels at home” because “Italy is a country that has always paid great attention to design and detail. It has shown that excellence means doing the best and not necessarily produce more. Here with me is Luca Maestri, the CFO of Apple, who is very happy to be in his country. The same goes for me. ” Cook – grew up in Alabama, the son of a naval worker and a housewife, a graduate of Auburn University, and a MBA from the Fuqua School of Business at Duke University – speaks above all of the importance of teamwork to succeed, referring also to his experience as a student. “I loved the team work and in my group of friends we used the differences to get stronger.”

He speaks almost always of Apple: “I am proud to work for a company that does not think only to make money but to improve the world in which he lives. Since I met her, I never looked back. ” The heart of the matter is the business to serve the common good, a theme dear to the corporate culture of Silicon Valley. The idea is that they are the values to guide companies, and therefore a public dimension. Meaning environment: “Apple today uses renewable energy to 87% and points to 100%, we are also helping our supplier in China.” And the issue of opening the differences, on which Cook was exposed firsthand just over a year ago with the coming out: “We welcome everyone, regardless of country of origin, by their appearance, by their religious beliefs and by whom They love. And we always will. “