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This article was published on November 10, 2015 at 18:43.
The last change is the November 10, 2015 at 18:53.
It was 12 June 2005 when Steve Jobs at Stanford University delivered what is now considered his will. “Stay hungry. Stay foolish “, an invitation to students to remain” hungry and foolish. ” That is, you never lose the curiosity and ambition to change the world with a touch of madness.
That speech was and is the secular prayer of a generation of young innovators, startup entrepreneurs, technologists visionaries. Excited and excites even those in universities or in the “garage” dream of making a difference. The final step in the speech contains the phrase: “The available time is limited, do not waste it living a life that is good for others but not your own. Do not be influenced, not let the noise of others’ opinions covering the item you have inside. But above all, have the courage to follow what is in your heart, let yourself be guided by intuition. Stay hungry. Stay foolish. ”
Those who are now expected to be a new generational anthem Tim Cook made an error of perspective. Apple’s Steve Jobs in 2005 was brilliant and rebellious. An inventor of innovative products able to invent out of thin markets and shake the giants of the PC.
The apple of his successor is instead a giant with a market capitalization of over $ 700 billion, with cash making it the largest predator on the market. Enough to make it believable (for investors) and feared (by competition) when it assumed its entrance in the automotive industry.
The speech of Tim Cook perfectly reflects the essence of this new Apple can afford to be less crazy maybe but no less hungry. That Tim Cook is a fact that Apple can afford to broaden our vision. To catch your breath from the maniacal pursuit of perfection of the product. And to take care of environment, diversity, work. “Apple is open to anyone and are proud to work for a company that does not think only to make money but to improve the world in which he lives. Since I met her, I never looked back. ”
Tim Cook spoke of Apple as if it was not the number one, but an employee of a company that loves deeply. He described that a company style enterprise that looks to the great themes of the environment and privacy as moments of public debate. “The company does best – he said – is the one that serves the public good,” giving a little ‘rhetoric that wants the big corporations in the service of a higher good. It is within this context that creating the call to young people (the occasion was the inauguration of the academic year of the Bocconi). “You are not only Italian citizens, you are citizens of the world and today you can make your voice heard every division. No generation has had that opportunity then use it, raise your voice. “
It does not sound like stay hungry, stay foolish. But perhaps it is more in tune with our times. And with its Apple.
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