Cupertino, July 1, 2015 – Four days after the sale in Italy of Apple Watch in all Apple stores and authorized dealers will begin to draw conclusions, at least for sales in the US started as early as two months ago.
According to a study conducted by MBLM and disseminated by NBCNews, the Apple Watch would not be winning the young, and particularly so-called “millennials,” young people born between 1980 and early 2000 .
The latter express dissatisfaction and are still very dependent on their mobile phones, which are their primary devices. “They have high expectations and low patience with technology, and many do not remember the questions relating to the first iPhone. Their friends are not using the Watch, which limits their social interest. Some avoid ostentatious symbols of wealth or luxury, which can contribute to their feelings of guilt. “Says the study.
In short, Millennials feel that Apple Watch invades their primary relationship with the phone and expectations of Cupertino giant would not have been achieved under the emotional aspect. Furthermore, the study also notes feelings of frustration and disappointment, strange guilt or psychological distress in the possession and use of the Watch. It is not (yet?) A necessity, then the clock seems frivolous and not essential.
Many experts therefore to Watch Apple could be the story of a flop. Brian Blair, managing director of Rosenblatt Securities, told CNBC: “It is not clear what the” killer app “. “It ‘s nice to receive notifications, but is a non essential”. then added, “Most of the stores have a large amount of inventory in stock: I think many sales estimates for the year will go down.”
For those who wish to learn the source is MBLM study. And you Watxh like? Have your say.
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