Apple Watch: little interest from young – Webnews

Apple Watch , the smartwatch Cupertino arrived in Italy last Friday, apparently not yet managed to win an important category of consumers: that of young . This is what reveals a study by MBLM and disseminated by NBCNews: consumers in the generation of Millennials , in fact, would be little affected by the clock smart weblog bitten apple.

The Millennials, also known as Generation Y, they are roughly those born between 1980 and early 2000, although there is no consensus on the definition unique. Some authors, in fact, separate those born in the 80s than the 90s and later, because the latter are more properly the digital natives. Categorizations in part, at a generic level the group results in a large enough slice of consumers, as well as discretely palatable: that of users up to 35 years .

As noted from MBLM , a company that specializes in brand, these customers would not be particularly affected by the functions of Apple Watch. It seems that the enthusiasm to forge a watch on the wrist of Cupertino goes diminishing after thirty days, when the device starts to be considered as a simple extension of iPhone . Moreover, according to the company analysis Millennials would be discouraged to buy: maybe because generation most affected by insecurity and the economic crisis, show off such a device could power the guilt for the cost.

In fact, these data will be compared with actual sales, not yet released by Apple. The latest estimates speak about a great success for Apple Watch, more than any other device, with more than 2.8 million copies sold in the first two months of availability. In addition, it is estimated Apple would exceed 10 million to 13 million units sold by the end of 2015. The same Tim Cook , a few weeks ago, confirmed that the response from consumers has been very promising . Of course, in this case the portion related to the purchase of the young is not given to know.

Apart from the results on the Millennials, actual or assumed to be, analysts remain convinced of the quality of the product. In a note to FBR Capital Markets , the analyst Dan Ives explains how the demand for Apple Watch is very high, so it can have almost reached 5 million esemplar . A fact expected to grow in the coming years, with more and more feature-rich editions, for a total of 8% of all Apple gains by fiscal 2017.