Uber buy maps of Microsoft, and moved into the house 100 engineers – Il Sole 24 Ore

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This article was published June 30, 2015 at 13:23.

The legal trouble erupted in many countries (the last in order of time in France, with the detention of two executives) did not stop the development of Uber, always search for new grafts to improve the technology offered to its customers. It goes in this direction the agreement signed in the last hour, and reported in advance by TechCrunch, among the startup of San Francisco and Microsoft. An agreement regarding the Bing Maps for which were not disclosed financial details.

Basically Uber did a little ‘spending on Microsoft, because the operation also includes a data center, cameras, intellectual property, and 100 engineers who will leave for Redmond move to San Francisco. Microsoft will not come out completely from the project Bing Maps, but will play a dedicated user experience.

The operation should be seen in the will of Uber offer a mapping service to their users, and adds to the recent hiring of Brian McClendon, a key figure in the development of Google Maps. Two clues that say a lot, and that is raising many questions about the relationship between Google and Uber. The Mountain View giant has invested in the past months, about $ 250 million in the startup of shared transport. And for a long time they discussed what Big G accounts within Uber. The history of maps, with Kalanick and shareholders who have actually snubbed Google Maps, opens new scenarios.

Microsoft also sells advertising
In the meantime, in a sale transaction broader, also it fits another important agreement. Microsoft has sold to the AOL advertising business. AOL will take over the approximately 1,200 employees of the Redmond company employees in this sector, putting an end to the experience of Microsoft in the field of advertising. Ten-year agreement which provides, among other things, that Bing will become the default search engine of AOL. This transfer, together with that of Bing Maps, reflects a precise will of Microsoft CEO Satya Nadella, stubborn to bring the company towards more connected to the real business of Microsoft. Nadella had announced in recent days, with a letter to employees, important news. For now these are.

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