(Of Serena Di Ronza)
Taylor Swift attacks. And even now it is worth more to the world listens and gives. After less than 24 hours after the open letter published by the pop star on Tumblr, Apple announces a change of course clear: artists, writers and music producers will be paid during the three-month free trial offered to customers of Apple Music. A question and answer, that between Taylor Swift and Apple all social media, from Twitter to Tumblr.
Apple’s decision not to pay royalties to artists and producers during the three-month trial of the new music service ” and ‘shocking, disappointing and far from a company historically progressive and generous. We do not ask iPhone free. Please do not ask us to offer our music without being rewarded ” Swift says in the open letter entitled ‘To Apple, Love Taylor’, and in which he announced that his latest album ’1989′, topped the charts since its launch, It would not have been available on Apple Music. ” I respect the company and its brilliant minds. We know the astronomical success of Apple and we know that this incredible company has the money to pay artists, writers and producers for the three-month trial. Three months without being paid is a long time, and it is not fair to ask anyone to work for nothing ”.
The answer to Apple not long in coming: Cupertino will pay artists, writers and producers during the three-month trial. ” When I read the note of Taylor I realized that we had to change ” said Eddie Cue, Apple’s vice president for Internet software and services. Cue admits speaking with Tyalor Swift by phone, letting her know that ” we have heard your concerns and we changed ”. Apple announced on Twitter his choice to change, met with ” relief ” by Swift with a tweet. ” We have heard ” announced the pop star.
Swift is the biggest star to have attacked Apple for its music strategy, although already many independent record companies had expressed doubts about the policy of Cupertino. Apple Music will be launched on June 30, entering in competition with Spotify and Pandora.
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