More than 6,700 entries, 68 events, 203 speakers in the frame of the Casa del Cinema in Rome. Are the closing numbers of Social Media Week, which was held in Rome from June 8 to date.
Held in conjunction with Los Angeles and Mexico City, the Roman edition of Social Media Week – with 8000 comments on Twitter proved to be the more participated online: 35% of participants compared to ‘edition of 2014. The figures for all’hashtag #SMWLA totaled 5,900 comments, while #SMWMEXICO generated a total of 2,900 posts on Twitter.
High also the participation of the network, registered in the week from Datalytics 33 million views of comments dedicated to the event, for an output of 5.8 million users achieved through the social media, with over 8,000 comments posted by over 2,000 unique users.
From the Latin digital universe startup, the Social Media Week in Rome offered panel for all areas of digital marketing and new technologies. The day that generated the most engagement was Wednesday, June 10 with a total of 2,800 comments and thousands of users involved. The official hashtag #SMWRME was present in 87.5 percent of the tweet, followed by #NICETOLINKYOU (with over 800 tweets) and #SOCIALMEDIA present in 500 mentions on Twitter.
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