The Social Media Week in Rome seen online by nearly 6 million … – WeBITmag system Tourism

Open on June 8th at the Home Cinema of Villa Borghese, the 2015 edition of the Social Media Week in Rome , which Webitmag was media partner, is ended yesterday, Friday, June 12, an increase of 35% of participants compared to the edition of 2014 with over 6,700 enrollments in 68 events of the schedule.

33 MILLION VIEWS FROM 5.8 MILLION PEOPLE

Also notable is the participation online, recorded during the week of Datalytics 33 million views of comments dedicated to the event, for a range of 5.8 million users achieved through the social media, with 8,000 comments posted by over 2000 Twitter account.

From the beginning of the first panel of Airbnb and Expo Milano 2015 scheduled for June 8, the official hashtag #SMWRME he rose to the top of the trends in Italy on Twitter. From the world of e-commerce to that of startup, the Social Media Week in Rome has offered high-level panel for all areas of digital marketing even touching the area of ​​ Tourism , from new technologies mobility and hospitality to the presentation of case studies of social media marketing.

The day that generated the most engagement was Wednesday, June 10 with a total of 2,800 comments and thousands of users involved. The official hashtag #SMWRME was present in 87.5 percent of the tweet, followed by #NICETOLINKYOU (with over 800 tweets) and #SOCIALMEDIA present in 500 mentions on Twitter.

DIET SOCIAL PARTICIPANTS

In the week the most social of the Roman summer, the universe of the network has revolutionized its digital diet, concentrating most of comments between the hours of 11 and 12 of each day. By analyzing the performance of volumetric tweet d edicati the Social Media Week in Rome, the peaks in the online conversation were recorded in the late morning, before the lunch break: at the Social Media Week, therefore, it has established a new window peak of conversations on Twitter. Social media, new frontiers of marketing and digital museums were the arguments that have more stringent users to share comments with the hashtag #SMWRME.

FROM CAPITAL MORE DISCUSSIONS WITH RESPECT TO LOS ANGELES

Held in conjunction with Los Angeles and Mexico City, the Roman edition of Social Media Week, created by Fiera Milano Media and Business International, turned out to be the most attended online with over 8000 comments on Twitter . Data on all’hashtag #SMWLA totaled 5900 comments, while #SMWMEXICO generated a total of 2,900 posts on Twitter. “The Social Media Week in Rome – said Antonio Greek , managing director of Fiera Milano Media – recorded a success with the public online and offline with a high level of involvement. It is a success that opens up new growth scenarios for the emergence of new trends, lifestyles and business models “social”. “