Tuesday, June 30, 2015

Google, a study accusation: “Manipulate the results of rice … – Reuters

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Google, a study accusation:” He manipulates search results “

The survey sponsored by Yelp and conducted by two US universities. The response of Mountain View: “The methodology by which you conduct the survey is flawed”

Google would manipulate the results of online searches giving more visibility of its products from competitors and also users, who get “lower quality results.” The complaint comes from a study by Tim Wu from Columbia Law School and Harvard Business School’s Michael Luca along with a team of Yelp, competitors of Google and research sponsors. The response of the home of Mountain View not long in coming: “The study is based on a flawed methodology.”

In the survey, available online, the researchers divided into two a sample of 2,690 volunteers dealing with research on local activities: a half were shown normal results provided by Google and the other results which included Yelp and other competitors. The latter turned out to be 45% more likely to click on the link, a signal that – experts say – users prefer search results more varied.

Google’s answer is to turn accusation against Yelp, which along with other web companies as TripAdvisor and Expedia is one of the main opponents of Big G and supporters of legal action by Antitrust EU. “In the last five years Yelp has submitted these discussions to the regulators and asked one of his best finish of the research results,” it is the note of a Google spokesperson as reported by the New York Times. “This study is based on a flawed methodology that focuses on results for just a handful of research.”

In April, Google said it was “strongly disagree” with the EU Antitrust, which opened a formal investigation on charges of abuse of dominant position in the market for Internet searches. “Google may be the most used online search engine – wrote on the company blog Amit Singhal, vice president of Google Search – but today people can have access to information in many different ways and allegations of harm to consumers and competitors, They have proved misplaced. ”

 

REUTERS

 06/30/2015

 

ANSA

 06/30/2015

 

REUTERS

 06/30/2015

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