Watch Apple does not like the “millennials”: unnecessary, expensive and excessive – International Business Times Italian

A survey that verified the response from users on Twitter before, during and after the event announcement stated that Apple Watch does not like the “millennials”, ie the generation between 18 and 34 years. This segment of the public, however, preferred to discussions regarding the price cut of Apple TV or even the arrival of the service HBO Now; one in six people have laughed at the price of more than $ 10,000 in some models of the watch.

“This is a generation that loves TV, but who does not like looking at it in traditional ways,” said Ben Carlson of Fizziology, the research company that was responsible for the survey, the results of which were reported by Recode. “I think the Apple ads have affected them – the lowest price of the Apple TV, the immediate availability of HBO Now”. Instead, the band released between 35 and 49 years has been more affected by Apple Watch, probably because sold at a price more in line with the economic possibilities of a worker; universatari students, however, have preferred other ways of seeing TV series as “The Throne”.

Apple Watch on display for some consumers in Rome. IBTimes Italy / Luigi Garofalo

They have been taken into examination over 706,000 tweets, of which 69% were from the male audience.

With regard to Apple Watch , CNBC also reported that some disappointment among ” millenials “after purchase: the finder useless after 30 days of purchase; those who believe, in conclusion, a “weak” extension of your iPhone; some have felt guilty even to wear one, maybe because of the overcharge. “The initial application for the Apple Watch remained sluggish,” said Brian Blair, managing director at Rosenblatt Securities, going counter to the optimistic predictions of his colleagues. “It is not clear what the app rush. It’s nice to receive notifications, but is a non essential”. In some cases, he said Blair, stocks in stock are still significant, a commercial context such that “many of the predictions for the current year will have to be lowered.”

Criticism that, it should be stressed, apply to both Apple Watch for the most outstanding smartwatch : more or less useful extensions of smartphones, mainly serve to record physical activity (a feature also expensive to less expensive bracelets intelligent as FitBit Flex and Jawbone Up) and to have the wrist notifications by e-mail, messaging and calls.

With regard to sales of Apple Watch , we will know more when the company It will announce its results for the fiscal second quarter of 2015 in the course of July. On that occasion, we will have an idea of ​​what the official smartwatch has affected the profits of Cupertino and whether it was or not the commercial success that everyone expected and that the estimates of analysts are pointing to a few months.