Friday, March 6, 2015

“Women do not spend crazy amounts for mobile phones and the web … – The Republic

MILAN – More than one in four women (26%) use two different mobile numbers and in 90.4% of cases the members of the fairer sex choose rechargeable cards. Forget the stereotype that portrays itself as makers of high telephone charges. Not only still love traditional phones without being too fascinated by the models of smartphones that are followed without interruption. These are some of the findings from the survey conducted by the Research Institute for Demoskopea Facile.it.

Scrolling survey data it turns out that 53% of telephone bills female does not exceed 10 euro per month. The profile of women in the cell, shows that they are not absolutely tecnomaniache and if, at the national level, 20% of phone users still use a traditional phone, when you point the analysis only on the female universe, still prefer the keyboard 24.2% of the sample.

Excluding WhatsApp, used by 58.1% of women on the phone compared to 57.8% of the national total, the women seem to be less fond of technologies related to the world of smartphone: 63.5% browse the Internet from your mobile phone (compared to 67.8% of the total sample); uses electronic mail by phone 55% of the respondents (60.8% the total sample); connecting to social networks from mobile 45.4% (vs. 49%); uses Skype on Mobile just 17.7% (vs. 20.4%). And ‘especially in the use of the app that widens the gap between the world total and female: if nationally download applications to your phone 55.2% of respondents, the percentage drops to 48.1% among women and dates back to 62.9% among men. To highlight, however, as the ladies continue to love SMS and MMS (92.3% versus 87.9% of males).

Arguments:
Women
smartphone
whatsapp
Skype
MMS
SMS
social
mobile
rechargeable
Demoskopea
facile.it
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