05:06 March 7, 2015
(AGI) – Milan, March 7 – E ‘false stereotype that portrays women as makers of high telephone charges and, yet, still love traditional phones without being too fascinated by smartphones. These are some of the findings from the survey conducted by the Research Institute for Demoskopea Facile.it. Scrolling through the survey data it turns out that 53% of telephone bills female does not exceed 10 EUR per month, and that more ‘than one in four women (26%) use two different mobile numbers and in 90.4% of cases the members of the fairer sex choose rechargeable cards. The profile of women in the cell shows that they are not absolutely tecnomaniache and if, at the national level, 20% of phone users still use a traditional phone, when centering the analysis on the only female universe, continues to prefer the keyboard 24.2% of the sample. Excluding WhatsApp, used by 58.1% of women on the phone compared to 57.8% of the national total, the women seem to be less fond of technologies related to the world of smartphones: 63.5% browse the Internet from your mobile phone (against 67.8% of the total sample); uses electronic mail by phone 55% of the respondents (60.8% the total sample); connecting to social networks from mobile 45.4% (vs. 49%); uses Skype on Mobile just 17.7% (vs. 20.4%).
E ‘especially in the use of the app that widens the gap between the world total and female: if nationally download applications on the phone 55.2% of respondents, the percentage drops to 48.1% among women, and dates back to 62.9% among men. To highlight, however, as the ladies continue to love SMS and MMS (92.3% versus 87.9% of males). The stereotype that portrays women as managers of large telephone costs and ‘proved wrong and, indeed, their attention to the costs of the mobile phone and’ demonstrated by the fact that, in the 12 months prior to the survey, over 94% of respondents have evaluated to sign a plan different phone or migrate to another operator.
In 77% of cases, among other things, to push for change ‘was just the will’ save. Savings, according to the survey, and ‘was actually achieved by 90.4% of those who have changed. (AGI).
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