The new Iphone 6S and 6S Plus with the new 3D touch, Apple TV and the iPad with super stylus and keyboard: are the novelties presented yesterday in San Francisco by Tim Cook.
iPhone 6 iPhone is more popular than ever, he immediately said Cook. And then the curtain rises on two new, expected patterns: iPhone and the iPhone 6S 6S Plus . The “Melafonino” integrate “3D Touch” : the screen recognizes three types of pressure, which can assign as many functions. Lets you interact in new ways with the app.
Here comes the technology Live Photos : with a long press on a picture this is “soul” as a Gif. No video highlights Phil Schiller, but pictures “animated”. You can also display on Apple Watch, which can be set as a Watch Face.
Among the other technical characteristics of new Melafonino, the more power thanks to A9 processor and co-processor M9; the 12-megapixel rear camera that can make videos in high resolution, 4K. There is also the LTE connectivity and the Touch ID of second generation promises to be twice as fast. Come new accessories: the dock for charging (color matched to the body of the iPhone) and new covers.
Availability and prices : Starting at $ 199 and $ 299 respectively for the iPhone 6S and 6S Plus. In selected markets – not in Italy – September 25 : US, Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, United Kingdom. Pre-orders at the start on September 12.
9 iOS arrives on September 16.
Tim Cook said that sales of iPhones were up 35% last year . The new iPhone, he added, ” are the most ever advancing. The only thing that has changed is: everything. “The new iPhone will be available in color pink gold .
Apple TV. The future of Apple TV is app, pressed Cook. It shows the new Apple TV . It integrates Siri, the virtual assistant of Apple. It will ask the TV to show off their favorite programs, but not all. Siri “understands” what you are watching and allows you to interact with the vision. With the voice assistant you can switch to another app, for example, from watching a movie to weather information, simply with a verbal command.
“I’m excited to present the new Apple TV, “said Tim Cook.” Over 60% of streaming pay-TV – he added – is done on an Apple device. It is through an app. “Cook explained that a new TV needs a powerful hardware, a new ‘user experience’, development tools and an app store.”
Apple, Tim Cook launches the revolution Apple TV pic.twitter.com/9s2kjggT4L
– Serena Di Ronza (@ tommaso33) September 9, 2015
On the new Apple TV is available app ad hoc, including those of fashion brands for shopping experiences online . There is also the implementation of Apple Music , the service for streaming music launched in June. The contents do not come only from iTunes but also platforms of streaming Netflix, Hulu and HBO .
The APPLE UNVEILS IPAD PRO . Cook: “the most powerful ever built” . The iPad is the “clearest expression of our vision of the future of the personal computer.” It promises 10 hours of battery life and four speakers. Also presented a “smart” cover ad hoc that integrates a keyboard. There is also the stylus, an accessory that Steve Jobs had never made any secret of not liking.
The iPad Pro has a 12.9-inch screen, for a better look at videos, movies and games, said Phil Schiller, Apple in presenting it. Thanks to the new microchip A9 is 1.8% more powerful than an iPad Air 2:22 times of the original iPad. It has the ” most advanced display that we have ever done ”, highlights Schiller, adding that it is 80% faster than current laptops and 90% for the graphics.
From Adobe to Microsoft . To show the capabilities of the iPad Pro follow each other on the stage manager of Apple competitors. The sign appears on the screen of Microsoft caused a moment of surprise. Kirk Koenigsbauer, manager of Microsoft, has highlighted the potential of Microsoft Office on your iPad, while using Word and Excel and showing the use of the new Apple Pencil with Power Point. Then he took the stage Eric Snowden Adobe Photoshop to show the app and Sketching for the iPad Pro. The new Apple tablet will be available in November from $ 799. The keyboard ‘smart keyboard will cost $ 169 and the Apple Pencil, $ 99.
Prices and availability : the Apple iPad Pro will cost from $ 799, the Apple Pencil $ 99 and $ 169 smart keyboard. The tablet will be available in three colors from November.
Apple PENCIL – Apple introduces the Apple Pencil, a stylus for the iPad Pro, that between the accessories also boasts a keyboard ‘smart’. The Apple Pencil ” and ‘one of the most advanced technologies and with a great design’ ‘said Phil Schiller. A technology that allows “touch down to the individual pixels” and to modulate the touch, making it possible to draw and write on the iPad Pro with great precision, while using the stylus with the touch of your fingers.
NEW ‘on Apple WATCH – On smartwatch Apple debuts the application of Facebook Messenger. According to Jeff Williams consumer satisfaction on the clock smart Cupertino it is 97%. On the store are available 10 thousand dedicated clock app “smart”. In a video demonstration unveiled new features related to health: you can send directly from the Apple Watch your doctor health data. With the smartwatch you can also listen to the fetal heart battico. Apple teams up with Hermes for Apple Watch, will disponbile from October in selected stores.
THE GRAND FINALE WITH ONE REPUBLIC – The band dedicated the song to Tim Cook.
Apple, Tim Cook on stage introduces The One Republic pic.twitter .com / sSGpW1FsNb
– Serena Di Ronza (@ tommaso33) September 9, 2015
Apple, One Republic on stage pic.twitter.com/8biMBzIkG7
– Serena Di Ronza (@ tommaso33) September 9, 2015
THE MAXI EVENT IN SAN FRANCISCO – The Apple event was held at the Bill Graham Auditorium in San Francisco , the largest in the history of a presentation of Cupertino. It is also a historic and symbolic for the Cupertino giant: in 1976 Steve Jobs and Steve Wozniak introduced the Apple II.
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