Monday, September 14, 2015

iPhone 6S, pre-sales record: Apple poised to overtake the record of 2014 – Il Sole 24 Ore

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This article was published on 14 September 2015 at 17:24.
The last change is the 14 September 2015 at 17:46.

The new iPhone traveling to yet another record, says Apple. A year ago the iPhone 6:06 Plus, the first to offer consumers a choice of dual display larger than the previous, recorded sales of 10 million smartphones in the first weekend, the best result ever achieved. The company says that with the iPhone and iPhone 6S 6S Plus is “on the road to beat that record,” based on a “consumer response very positive with very strong pre-orders worldwide in the first weekend.” A performance that would be “better than expected.” Apple began accepting pre-orders Saturday and shipments will begin next Friday, Sept. 25.

This year, however, Apple did not give numbers. The pre-orders for the first two days last year were 4 million units. Furthermore, the new iPhone is on sale in 12 countries (still no Italy), while a year ago the first round of countries stopped to 10. Among the new arrivals there is China – where they would be going very well Pre-sales of the iPhone 6S Plus – and this may partially explain the performance.

The result allows the title Apple to be among the few positive on Wall Street. Investors are waiting to know whether the new products launched a few days ago in San Francisco will be able to do better than the previous, continuing a trend of record growth on record that has been going on quarters and that is put under observation every time. It is iPhone 6S and 6S Plus, Pro iPad, the new Apple TV and the new Apple Watch.

But is the iPhone, which is worth 63% of the revenues, one with eyes on him. For three consecutive quarters the turnover of the smartphone division has grown by over 30%, while this time the majority of Wall Street analysts expected a growth of about 5%.



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