Even to Instagram it’s time to earn some extra cash, and after YouTube and Facebook social photo even more loved by the boys decided to open its doors all’advertisement, or to advertising.
In fact now, in Italy and in 29 other countries, the social network will appear post sponsored (with the words “sponsored”) that will bring additional revenue into the coffers of Zukerberg and members.
The ads will look very similar to the normal post but will also have a button that those who manage listings can customize referring, for example, a website or installing an application, while ordinary users can not do it. Ads that ask users to install applications that are already formed a major investment for advertisers on Facebook.
Another difference is that a user can share a video of 15 seconds on the service, but an advertiser can upload clips of 30 seconds.
In fact, the social network acquired Facebook in 2012 has enabled its solution to monetize early as 2013, but only in 8 countries around the world, including States US , England and Canada .
In Italy it start with big brands, such as Audi, Illy, Toyota, Carrera, Mercedes, Samsung, Chupa Chups, Ford, Yoox, Warner Bros .“The hope is that this is just the beginning,” said the country manager of Facebook Luke Colombo . But judging from the total advertising revenues (3.32 billion dollars have been advertising revenue of Menlo Park in the first in the 1st quarter of 2015), there is to be sure that the hopes will not be disappointed.
“ Instagram then turns into a shop, where every corner is something that interests me” , has instead said Stefano Cyril Facebook.
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