After the digital publishing, comes the virtual one. The American weekly ‘New Yorker’, launches an app to read the magazine using virtual reality. In practice wearing visors similar to those used in video games and browsing the pages of the newspaper with eyes , having the feeling of having the magazine in your hands.
In a video the results of the editorial:
The app is compatible with the virtual reality viewer Samsung Gear VR that will be on the market in November, less than $ 100 . In the past, Samsung has signed agreements with other media such as Netflix, TiVo and Twitch and various manufacturers of video game titles.
“Why read the magazine only with your hands when you read through the whole head?” Explains Bradley Tucket, developer of virtual technology. “At the New Yorker have always embraced the new technology, the results of this experiment are spectacular,” adds Bryce Gimmer, responsible for the technological innovations of the magazine.
The readers are used as Samsung, it is not known at the time if the app will be compatible with viewers of other companies.
The field of virtual reality is experiencing rapid growth, the market has been flooded with an avalanche of devices. To open the dances were the Google Glass (the project at the time stopped), then came the Samsung Gear VR , the Oculus Rift (the viewers bought by Facebook in 2014 to 2 billion dollars), while Sony launched Project Morpheus , connected to the console PlayStation. Also Microsoft is the game with HoloLens , a viewer in not too distant future we will open a Windows or make a call via Skype, by fixing a hologram projected on the wall.
According to analysts Digi-Capital augmented reality and virtual reality really take off by 2020 : by then the market will reach a value of $ 150 billion.
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