iOS continues to grow, thanks to the “switcher” that are … – Computer World Italy

According to a report published by Kantar Worldpanel ComTech on the results of smartphone sales in Europe in the first quarter of 2015, IOS has continued to grow reaching a market share of 20.3% in the five largest European countries: Great Britain, Germany, France, Italy and Spain.

More interesting number, though, is the comment of the chief researcher Carolina Milanesi, who says that the growth is due in part to the abandonment of Android platform in favor of a considerable amount of iOS users. “On average, in the five largest European nations, 32.4% of new customers in the past Apple has iOS coming from Android ” said the Milanese.

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In China Metro, which at the time for Apple is a bigger market than the US, the market share of iOS increased from 17.9% in the first quarter of 2014 to 26.1% in the same period this year. Here to drive growth is above the advice of friends and acquaintances (38% of new iPhone buyers), followed by advertising (23% of new customers remember seeing a commercial or a poster before you have made the purchase) .

Although the new devices sold so there is a comeback of iOS on Android, in advertising field are noticed signs against . According to the agency Opera Mediaworks, specializing in advertising services Mobile, Android surpassed the iPhone for the first time, generating 45.8% of total advertising revenues on its platform, while iOS has stood at 45.4%.

Although Android devices in circulation in the world are far more than iOS, data online usage and generation of advertising revenues have always been highly unbalanced by Apple.

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A long, the owners of Android devices did not connect to the Internet, or they did not iOS users. Even when there was overtaking in actual traffic, iOS had continued to hold court with regard to advertising revenue.

The figure of Opera Mediaworks is therefore an interesting signal indicating a maturation Android users , both in number and as interaction with advertising messages.