Diet “green” for 16% of Italians: growing vegan and … – TGCOM

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11:14 – Increasing numbers of Italians who choose to eat “green”, increasing the consumption of plant-based products. GfK Eurisko survey reveals that 16% of the inhabitants of the boot feels close to at least one diet marked by ethics “green” on respect for animals. From vegan to vegetarian cuisine which, together, gather consensus for 9% of respondents (3% vegan, vegetarian 6%), followed by the macrobiotic and raw food (2%).

The Italian research institute has also revealed that two million Italians who have reduced meat consumption over the last six years, with 3% of people between 18 and 64 who is guided by the principles vegan (almost one million 150 thousand). The data show that four out of five Italians know foods made from soy, and almost 40% those who consume them regularly or have used the drug at least once in the last six months.

The portrait vegan “average” – The typical buyer is from the north-west (36%), living in big cities (13%) hold executive positions (25%) and a woman (58%), between 45 to 54 years (28%), in possession of a degree (17%). To end up more often in shopping carts the vegetable cream (15%), drinks milk substitute (known by more than half of the sample and chosen by 14%) and ready meals made from soybeans (12%).

To each his diet – More than half of consumers – said the study – has approached the plant last year (54%), and a quarter of vegetarians “historic” it increased consumption. The motivations of the 10% that it has instead decreased doses is the master portfolio: they are two out of three individuals who complain about too high a price. Guide the choices of these buyers curiosity and desire to experiment: an Italian in five is in fact sensitive to issues of digestibility (23%), taste (16%) and the need to vary the diet (16%).

A sea change in eating habits – According to researchers, in two decades there has been an evolution unprecedented in Italian gastronomic culture. Since 1995 all recorded growth Italians who are inspired by the Mediterranean diet (compared to 41% today to 62%), who prefer meals “slow” (from 40% to 21%, under “I always eat in a hurry “) and who are more attentive to food. Not only that: in twenty years collapses the full meal for lunch (from 68% to 48%) but especially in the evening (from 41% to 25%), while growing breakfast (87% versus 70%) and makes its way the between meals (36%), not covered in 1995.

TAG:

Italy

GfK Eurisko