Wednesday, May 20, 2015

Spotify arrive on the video: it is now a challenge YouTube – Il Sole 24 Ore

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This article was published May 20, 2015 at 18:35.
The last change is the 20 May 2015 at 19:02.

From streaming music videos. The distance is short, if to do so is Spotify. The giant of the audio stream, having revolutionized the way people listen to music and after transmitting (according to official sources) 25 billion hours of songs, drops the ace of the video. The official news came of a little while ago, in New York, where the Swedish company met the press. The video clips will be the new tastier, but will become part of the service also news and podcasts.

It must be said that the approach of the video was Spotify topic discussed for some weeks. The rumors gave the news to some. And so it was. But Spotify has gone even beyond the forecasts, announcing important partnerships that now project the colossus of the streaming of the most authoritative competitor YouTube.

The company is based in London has partnered with numerous broadcast partners, from ABC to the BBC, from ESP to NBC, from MTV and Comedy Central to Vice. And the words of CEO Daniel Ek, they sound like a challenge: “We want to offer a world of entertainment even bigger with a mix of music, podcasts and videos available throughout the day. And this is just the beginning. “

During the meeting in New York, the top of Spotify also pitted some numbers. The service, on-line since 2008, has helped users discover artists 2 billion a month. Currently registered users has exceeded 60 million worldwide, while subscribers to the paid service are over 15 million.

Still all to understand, however, the use of video, podcasts and news. What services you can enjoy for free? Probably of all, provided you accept advertisements. Moreover Spotify goes like this, right?



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