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Earlier this week there was talk of behavior that is not part of the platform Google Maps : looking offensive and racist (which deliberately avoid to bring in this article), the internal search engine of the platform led to White House , the official residence and office of the first US president. A story on which intervenes today the group of Mountain View.
In the post shared on the official blog of the service provides a explanation of what happened . A Google deserves credit for not having chosen the path of silence aiming to do just calm the waters, but he had addressed the matter head on, assuming their responsibilities and putting in place the measures needed because the problem can be resolved in the shortest possible time. Before reporting (in translation) a step of the operation, you can summarize what happened in short: research places on Maps are also based on queries submitted by users to find Web pages, then some discussions racist inherent White House meant that occurs what happened.
In Google we work hard to provide people with the information they seek, including those relating to the world through Google Maps. Our ranking systems are designed to return results that match the requests sent. For Maps, this is about the content of business and other public places on the Web. This week we learned of a faux pas committed by our system, clear and sharp. Some search terms offensive have led to unexpected results on maps, mainly because people have used them in online discussions about the place. This caused the appearance of inappropriate results that users were not looking.
The problem will be completely resolved within the next few weeks, thanks to a change of ‘ algorithm that manages the keyword users type in searches on Google Maps.
We apologize sincerely for the injuries caused, we will do better in the future.
This is the second case that sees the platform at the center of controversy in a few weeks: in late April had been unearthed in the territory of Pakistan attached picture below, with the logo of Android intent to fulfill their own needs on the bitten apple Apple. The irreverent easter egg was promptly removed and the manager were revoked permission for editing of maps.
The logo of Android and the Apple , in Easter egg more irreverent Google Maps (image: Google Maps).
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